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Cindy's Incredible 70lb weight loss helped her feel fit, strong and confident at 50

Cindy's was highly successful in every area of her life, but the one thing she couldn’t crack was her spiraling weight problem.

She had always been fit and active, but in recent years she had let her body composition unravel to the point where she feared there was no way back.

It was beginning to affect her social life and her relationship, leaving her unhappy.

Desperate for change, she used her approaching 50th birthday to commit to a structured but results-focused program,

The results have been truly phenomenal.

“When I first joined, I felt like a whale; the biggest mammal in the sea! I have lost 70lbs in 40 weeks; which is, like, impossible!

“I am over the moon. It feels almost unreal. I am still pinching myself.”

Cindy's core problem was her hedonistic lifestyle steeped in too much fun, food and alcohol.

Naturally, good times came with a flip side, and the pounds just piled on until she felt it affecting all areas of her life.

“My personality is pretty strong, but I stopped looking in mirrors and was in huge denial about what I had gotten myself into.

“I didn’t want to be seen naked by my other half, and it became a bit of a shameful thing.

“I shied away from stepping out with my friends as I didn’t have anything to wear that I felt good in. So, I started saying ‘no’ to things and not doing as much as I would have liked to do.”

Even with a strong personality, retreating from her bubbly nature and social life began to impact her happiness.

Despite her successful career and everything else, getting back in shape just felt like a mountain she couldn’t climb.

“As the weight crept on, I started feeling worse and worse about myself, and that obviously affects your self-confidence and how you feel about yourself, and it drips into your relationship.

“I guess it comes out as unhappiness. I was deeply unhappy with my body, and I just felt out of control. It was frustrating because I am a successful person. I can pursue goals with laser focus and achieve pretty much anything I set my mind to.

“This felt out of reach, which was horrible. Being a control freak and not being able to control that was unreal.”

Signing up for Steven's custom coach diet and nutrition program and having a trainer she could contact 24/7 for advice and to stay on track was exactly what she needed.

Without this round-the-clock guidance and accountability from Steven, Cindy's says she would have never achieved such a life-changing turnaround.

“I have never embarked on program like this before, been this committed or had a person who is so committed to me either.

“My trainer has been undeniably incredible, and I wouldn’t be here without him. The way he has worked with me was incredible. He was patient, responsive and caring, and he made it all so much fun!”

Cindy's now feels back in control of her health, her diet and her lifestyle which has been tremendously gratifying.

As far as weight training goes, she is now fully converted!

“I have also learnt a fair bit about myself through this process. I have rediscovered a level of discipline that I always used to have, but had lost. And I have really enjoyed feeling that way again.

“Training is no longer a punishment or something that has to be endured. I have started to embrace and enjoy the process, and I have got a bit of an addiction to it now.”

“I am super excited about showing off my new body. I was going on holiday next week. It’s my 50th birthday and my husband’s 50th, and I am so excited to go because this is the first time since I was 26 that I get to put my body out and be free and proud of it.

“I don’t have abs or anything like that yet, but I feel like I have taken the fat off! I just want to lie on the beach or on a sunbed wearing a nice bikini. Which is something I haven’t been able to do for the last 15 years. It’s going to the best thing ever!”

After soaking up some sunshine, Cindy's is already raring to get back to training and achieve even more.

“I have been very clear that this is not the end. Phase 2 starts when I get back from my holiday.

“Phase 1 was losing weight, and phase 2 is about looking better, feeling better and getting stronger, and I am so excited to get back on another program"



  • We show you the best, we don't show you the worst.

  • We show you people who follow the plans, not those who are all talk.

  • We show you those who inspire even us with their commitment to their results.

  • You cannot get results exactly like these. You are unique and that means you can only get your own best possible results.

  • Your results are a function of time spent following the plan; your genetic response to the right exercise and diet program; how hard you train; how consistently you come to the gym; how disciplined you are with your diet; & your starting point.

  • Oftentimes the lower your starting point (poor fitness, terrible body composition) the better your results.

  • We cannot do the work for you and the results you see here are a testament to the work ethic of our clients.

  • Our reputation is that we are the best trainers in the world for helping you to unlock your potential, & we can lead you to the door, give you the key, even turn the handle and push the door open, but we cannot walk through it for you.

In the end the result is down to you.

Like these results? Send us your details in the form below to receive information about our programs



My name is Steven Goldstein

With over 10 years of experience in the fitness industry, I have worked with clients of all ages and fitness levels. From professional athletes to individuals aiming to lose weight, I have helped countless people achieve their goals and improve their overall health through customized training and nutrition plans.

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Consistency leaves clues

Hundreds of clients of all ages, backgrounds, and abilities have put their health in our hands over the years and achieved truly remarkable results. 

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